People create for various reasons; as an outlet, a method of preaching, a means of making money. Publication is one of the many creatives that can open to the general public and niche publics. The art of publication starts with the idea of creating a conversation, one that could address anyone or someone specific. Creating a website where one could find the details of a fashion show or the next best closet essential, was the goal. When beginning to create an online presence, there were quite a few things going through my head. How I wanted to be perceived, who I wanted attract as an audience, and what content I would be creating.
When focusing on content, there was a few things I knew I wanted or did not want to incorporate in my site. I knew that I wanted to keep the site casual instead of being informative. I realy wanted to personalize and just have fun with it. The atmosphere I was going for was a relaxed and almost as though it is just people with an interest in fashion nerding out. You may be able to tell from my posts that it is just where I discuss my favourite outfits from shows or things I’ve purchased recently. In terms of the writing for my content, I wanted to keep it to minimal paragrpahs because I was not going for a reading heavy site. I stuck to images and collages in most of my posts keeping it brief and exciting. I figured if anyone wanted to discuss further, they were always open to in the comments. I planned for my site to center around fashion content and such an industry surrounds content hence why I was able to provide various styles of posts. The fashion blog, blog.styla.com agrees that “…fashion, as any other industry, is content-driven. The reason for that lies in the human desire to not only listen to stories but also to participate in them.” I think a lot of my content focuses on opinionated topics which allows my audience to participate and interact with my site.
Design is essential for a successful website, it simply is what attracts an audience the moment they approach your blog. Your site makes a first impression with the design and is a make or break for your audience to keep going or not. The content and overall theme of your site should meet a commonground with your design and editing genre. I wanted to reflect the fashion industry on my website and the products of the industry. If we look at the industry, each and every component from design to products to those wearing the products is crafted carefully. Louderthanten claims that “The products we work on are meticulously monitored, optimized, tracked, and tweaked, more than any other medium and during any other time in history. ” Essentially, if we break down a product, in my case my website, there is an excessive amount of details to look into. People buy the product based on the look and the content, but more importantly how it is advertized. Klingit.com stated that the “…job of putting together a fashion label’s products, brand messaging and the lifestyle they’re trying to sell to form a distinct brand identity…” An aesthetic is what some buy and for those they look into the design aspects. I wanted to ensure my design was chic and minimal as the contant was on a broader side. The content varying greatly would become complicated with an excessive design. Hence having a minimal design allows my audience to guide through my site with ease.
As I move on from this semester, I am not too sure I will come back to this website. Although I believe this website could bring me further opurtunities hence why I will keep it up. Throughout the semester, there was a substantial amount of learning I did in terms of myself and creating content. Google Analytics was an interesting add as it allowed me to understand my audience in the real time. Even creating Menus and sub-Menus was a learning experience that took me many tries to get right. Overall, creating a website goes beyond just content there are many cosndierable features as well as the process behind it all. Learning about publics and cyberinfrastructures ties it all together. I deem my website successful in terms of creating content that I know as a viewer I would enjoy hence those connecting under the same opinions or ideas may enjoy.
Why content marketing in fashion is an obvious trend. Styla Blog. (n.d.). Retrieved April 8, 2022, from https://blog.styla.com/en/why-content-marketing-in-fashion-is-a-trend
10, T. G. J. (2015, July 10). How to survive the Digital apocalypse. Louder Than Ten. Retrieved April 10, 2022, from https://louderthanten.com/coax/design-machines
The importance of graphic design in Fashion Marketing. Klingit. (2021, February 24). Retrieved April 10, 2022, from https://klingit.com/en/blog/the-importance-of-graphic-design-in-fashion-marketing/#:~:text=Graphic%20design%20has%20the%20invaluable,label%20ahead%20of%20its%20competition.